II.
Workflow overview
Reference · liveworkflow:gtm-motion-alignment-review
GTM Motion Alignment Review overview
Reviews alignment across marketing, sales, and customer success go-to-market motions — auditing lead handoff SLA compliance and response times, evaluating MQL definition consistency with sales acceptance criteria, reviewing inter-team feedback loop health, assessing shared KPI alignment, and identifying process gaps causing lead leakage or customer experience friction. Produces alignment scorecard and process improvement action items. Excludes organizational restructuring.
Attributes
displayName
GTM Motion Alignment Review
workflowKind
governance
triggerType
scheduled
typicalCadence
monthly
complexity
cross-team
description
Reviews alignment across marketing, sales, and customer success
go-to-market motions — auditing lead handoff SLA compliance and
response times, evaluating MQL definition consistency with sales
acceptance criteria, reviewing inter-team feedback loop health,
assessing shared KPI alignment, and identifying process gaps causing
lead leakage or customer experience friction. Produces alignment
scorecard and process improvement action items. Excludes
organizational restructuring.
Outgoing edges
applies_to_domain4
- domain:revenue-operations·DomainRevenue Operations
- domain:marketing·DomainMarketing
- domain:sales·DomainSales
- domain:customer-experience·DomainCustomer Experience
involves_role3
- role:planner·RolePlanner
- role:engineering-manager·RoleEngineering Manager
- role:data-scientist·RoleData Scientist
performed_by_org_unit4
- org-unit:revenue-operations-team·OrgUnitRevenue Operations Team
- org-unit:marketing-team·OrgUnitMarketing Team
- org-unit:sales-team·OrgUnitSales Team
- org-unit:customer-success·OrgUnitCustomer Success
triggers_responsibility2
- responsibility:review-architecture-changes·ResponsibilityReview architecture changes
- responsibility:data-quality-monitoring·ResponsibilityData quality monitoring
Incoming edges
None.