displayName
GTM Motion Alignment Review
workflowKind
governance
triggerType
scheduled
typicalCadence
monthly
complexity
cross-team
description
Reviews alignment across marketing, sales, and customer success
go-to-market motions — auditing lead handoff SLA compliance and
response times, evaluating MQL definition consistency with sales
acceptance criteria, reviewing inter-team feedback loop health,
assessing shared KPI alignment, and identifying process gaps causing
lead leakage or customer experience friction. Produces alignment
scorecard and process improvement action items. Excludes
organizational restructuring.