{
  "id": "workflow:customer-advocacy-program",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-customer-relations.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Customer Advocacy Program",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Manages the customer advocacy pipeline — identifying high-NPS\ncustomers for reference participation, coordinating case study\ndevelopment with writing and design teams, recruiting community\nchampions and user-group speakers, maintaining a reference database\nby industry and use case, tracking advocacy participation rates and\npipeline influence, and recognizing top advocates. Produces advocacy\nasset inventory updates and reference request fulfillment metrics.\nExcludes customer success operations and support.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:customer-advocacy-program",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "role:devrel",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "domain:customer-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "domain:community",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "org-unit:customer-success",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:customer-advocacy-program",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}