displayName
Customer Advocacy Program
workflowKind
operational
triggerType
scheduled
typicalCadence
monthly
complexity
cross-team
description
Manages the customer advocacy pipeline — identifying high-NPS
customers for reference participation, coordinating case study
development with writing and design teams, recruiting community
champions and user-group speakers, maintaining a reference database
by industry and use case, tracking advocacy participation rates and
pipeline influence, and recognizing top advocates. Produces advocacy
asset inventory updates and reference request fulfillment metrics.
Excludes customer success operations and support.