{
  "id": "workflow:customer-acquisition-cost-review",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-analytics.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Customer Acquisition Cost Review",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Reviews customer acquisition cost metrics across channels and segments —\ncalculating blended and channel-specific CAC with full cost loading,\nanalyzing payback period trends by cohort and acquisition source, computing\nLTV-to-CAC ratios segmented by plan tier and company size, identifying\nchannels approaching unsustainable CAC thresholds, benchmarking against\nindustry standards, and flagging CAC inflation trends requiring strategic\nintervention. Produces CAC trend reports, channel unit economics analyses,\nand payback period forecasts. Excludes pricing strategy changes and product\ninvestment decisions.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "role:business-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "skill-area:market-research",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "responsibility:cost-optimization",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:customer-acquisition-cost-review",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}