Customer Acquisition Cost Review overview

Reviews customer acquisition cost metrics across channels and segments — calculating blended and channel-specific CAC with full cost loading, analyzing payback period trends by cohort and acquisition source, computing LTV-to-CAC ratios segmented by plan tier and company size, identifying channels approaching unsustainable CAC thresholds, benchmarking against industry standards, and flagging CAC inflation trends requiring strategic intervention. Produces CAC trend reports, channel unit economics analyses, and payback period forecasts. Excludes pricing strategy changes and product investment decisions.