{
  "id": "workflow:conversion-rate-experimentation",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-techniques.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Conversion Rate Experimentation",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "bi-weekly",
    "complexity": "cross-team",
    "description": "Manages systematic conversion rate optimization through structured\nexperimentation — designing multivariate tests for landing pages, forms, and\ncheckout flows, calculating required sample sizes for statistical\nsignificance, implementing experiment tracking and goal configuration,\nanalyzing test results with proper segmentation and regression controls,\ndocumenting winning patterns into a CRO playbook, and prioritizing the\nexperiment queue using ICE or PIE scoring frameworks. Produces experiment\ndesign documents, statistical analysis reports, and CRO playbook updates.\nExcludes traffic acquisition and UX redesign projects.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "skill-area:market-research",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-rate-experimentation",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}