displayName
Conversion Rate Experimentation
workflowKind
operational
triggerType
scheduled
typicalCadence
bi-weekly
complexity
cross-team
description
Manages systematic conversion rate optimization through structured
experimentation — designing multivariate tests for landing pages, forms, and
checkout flows, calculating required sample sizes for statistical
significance, implementing experiment tracking and goal configuration,
analyzing test results with proper segmentation and regression controls,
documenting winning patterns into a CRO playbook, and prioritizing the
experiment queue using ICE or PIE scoring frameworks. Produces experiment
design documents, statistical analysis reports, and CRO playbook updates.
Excludes traffic acquisition and UX redesign projects.