{
  "id": "workflow:cohort-retention-analysis",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-analytics.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Cohort Retention Analysis",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Conducts systematic cohort-based retention analysis for marketing-acquired\nusers — building weekly and monthly retention curves segmented by acquisition\nchannel, campaign, and user attributes, identifying inflection points where\nretention diverges between cohorts, isolating retention drivers through\nfeature-usage correlation analysis, defining intervention triggers for\nat-risk cohorts, measuring the impact of retention marketing campaigns on\ncurve shape, and comparing organic vs paid cohort long-term value. Produces\ncohort retention dashboards, driver analysis reports, and intervention\ntrigger recommendations. Excludes product feature development and customer\nsuccess operations.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "skill-area:market-research",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:cohort-retention-analysis",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}