displayName
Cohort Retention Analysis
workflowKind
operational
triggerType
scheduled
typicalCadence
monthly
complexity
cross-team
description
Conducts systematic cohort-based retention analysis for marketing-acquired
users — building weekly and monthly retention curves segmented by acquisition
channel, campaign, and user attributes, identifying inflection points where
retention diverges between cohorts, isolating retention drivers through
feature-usage correlation analysis, defining intervention triggers for
at-risk cohorts, measuring the impact of retention marketing campaigns on
curve shape, and comparing organic vs paid cohort long-term value. Produces
cohort retention dashboards, driver analysis reports, and intervention
trigger recommendations. Excludes product feature development and customer
success operations.