{
  "id": "workflow:brand-identity-refresh",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-setup.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Brand Identity Refresh",
    "workflowKind": "development",
    "triggerType": "on-demand",
    "typicalCadence": "annual",
    "complexity": "cross-team",
    "description": "Executes a brand identity update — revising visual identity elements\n(logo, color palette, typography), updating brand guidelines and voice\ndocumentation, refreshing digital and print asset templates,\ncoordinating rollout across web properties, marketing materials, and\nproduct UI, and training teams on new guidelines. Produces updated\nbrand book and asset library. Excludes strategic brand repositioning\ndecisions.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:brand-identity-refresh",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:brand-identity-refresh",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:brand-identity-refresh",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:brand-identity-refresh",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:brand-identity-refresh",
      "to": "domain:public-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:brand-identity-refresh",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:brand-identity-refresh",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:brand-identity-refresh",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:brand-identity-refresh",
      "to": "org-unit:design-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:brand-identity-refresh",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}