II.
Workflow overview
Reference · liveworkflow:brand-identity-refresh
Brand Identity Refresh overview
Executes a brand identity update — revising visual identity elements (logo, color palette, typography), updating brand guidelines and voice documentation, refreshing digital and print asset templates, coordinating rollout across web properties, marketing materials, and product UI, and training teams on new guidelines. Produces updated brand book and asset library. Excludes strategic brand repositioning decisions.
Attributes
displayName
Brand Identity Refresh
workflowKind
development
triggerType
on-demand
typicalCadence
annual
complexity
cross-team
description
Executes a brand identity update — revising visual identity elements
(logo, color palette, typography), updating brand guidelines and voice
documentation, refreshing digital and print asset templates,
coordinating rollout across web properties, marketing materials, and
product UI, and training teams on new guidelines. Produces updated
brand book and asset library. Excludes strategic brand repositioning
decisions.
Outgoing edges
applies_to_domain2
- domain:marketing·DomainMarketing
- domain:public-relations·DomainPublic Relations
involves_role3
- role:product-designer·RoleProduct Designer
- role:planner·RolePlanner
- role:technical-writer·RoleTechnical Writer
performed_by_org_unit3
- org-unit:marketing-team·OrgUnitMarketing Team
- org-unit:design-team·OrgUnitDesign Team
- org-unit:content-team·OrgUnitContent Team
triggers_responsibility2
- responsibility:write-user-docs·ResponsibilityWrite end-user documentation
- responsibility:review-architecture-changes·ResponsibilityReview architecture changes
Incoming edges
None.