displayName
Brand Identity Refresh
workflowKind
development
triggerType
on-demand
typicalCadence
annual
complexity
cross-team
description
Executes a brand identity update — revising visual identity elements
(logo, color palette, typography), updating brand guidelines and voice
documentation, refreshing digital and print asset templates,
coordinating rollout across web properties, marketing materials, and
product UI, and training teams on new guidelines. Produces updated
brand book and asset library. Excludes strategic brand repositioning
decisions.