{
  "id": "workflow:advertising-channel-evaluation",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising-setup.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Advertising Channel Evaluation",
    "workflowKind": "governance",
    "triggerType": "on-demand",
    "typicalCadence": "quarterly",
    "complexity": "cross-team",
    "description": "Evaluates new advertising channels and platforms for potential ROI —\nassessing audience reach and overlap with existing channels, estimating\ncost-per-acquisition based on benchmarks, reviewing platform targeting\ncapabilities, analyzing competitive adoption signals, and designing\npilot test frameworks. Produces go/no-go recommendations with pilot\nbudgets and success criteria. Excludes channel activation and creative\nadaptation.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "role:engineering-manager",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "domain:strategy",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "responsibility:vendor-evaluation",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "responsibility:cost-optimization",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "org-unit:strategy-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}