displayName
Advertising Channel Evaluation
workflowKind
governance
triggerType
on-demand
typicalCadence
quarterly
complexity
cross-team
description
Evaluates new advertising channels and platforms for potential ROI —
assessing audience reach and overlap with existing channels, estimating
cost-per-acquisition based on benchmarks, reviewing platform targeting
capabilities, analyzing competitive adoption signals, and designing
pilot test frameworks. Produces go/no-go recommendations with pilot
budgets and success criteria. Excludes channel activation and creative
adaptation.