II.
Topic overview
Reference · livetopic:jobs-to-be-done-framework
Jobs to Be Done Framework overview
Understanding customer needs through the lens of the "job" they are hiring a product to do — conducting switch interviews, mapping job steps, identifying underserved outcomes, and using JTBD insights to drive product innovation and positioning.
Attributes
displayName
Jobs to Be Done Framework
description
Understanding customer needs through the lens of the "job" they are
hiring a product to do — conducting switch interviews, mapping job
steps, identifying underserved outcomes, and using JTBD insights to
drive product innovation and positioning.
Outgoing edges
belongs_to_domain2
- domain:strategy·DomainStrategy
- domain:customer-experience·DomainCustomer Experience
Incoming edges
None.