{
  "id": "skill-area:LTV-modeling",
  "_kind": "SkillArea",
  "_file": "domain/skill-areas/skill-areas-expanded-2.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Lifetime Value Modeling",
    "description": "Modeling customer lifetime value — probabilistic models (BG/NBD,\nGamma-Gamma), cohort-based LTV, LTV/CAC ratios, and using\nLTV predictions for acquisition and retention budget allocation.\n",
    "expertiseLevels": [
      "intermediate",
      "expert"
    ]
  },
  "outgoingEdges": [
    {
      "from": "skill-area:LTV-modeling",
      "to": "domain:business-intelligence",
      "kind": "applies_to",
      "attributes": {
        "confidence": "primary"
      }
    },
    {
      "from": "skill-area:LTV-modeling",
      "to": "domain:finance",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    },
    {
      "from": "skill-area:LTV-modeling",
      "to": "skill-area:retention-modeling",
      "kind": "prerequisite_for_learning",
      "attributes": {
        "strength": "helpful"
      }
    }
  ],
  "incomingEdges": []
}