II.
SkillArea overview
Reference · liveskill-area:LTV-modeling
Lifetime Value Modeling overview
Modeling customer lifetime value — probabilistic models (BG/NBD, Gamma-Gamma), cohort-based LTV, LTV/CAC ratios, and using LTV predictions for acquisition and retention budget allocation.
Attributes
displayName
Lifetime Value Modeling
description
Modeling customer lifetime value — probabilistic models (BG/NBD,
Gamma-Gamma), cohort-based LTV, LTV/CAC ratios, and using
LTV predictions for acquisition and retention budget allocation.
expertiseLevels
- intermediate
- expert
Outgoing edges
applies_to2
- domain:business-intelligence·DomainBusiness Intelligence
- domain:finance·DomainFinance
prerequisite_for_learning1
- skill-area:retention-modeling·SkillAreaRetention Modeling
Incoming edges
None.