onvoyage-ai/gtm-engineer-skills

• **Archetype**: domain-skill-pack
• **Stars**: 710
• **Last pushed**: 2026-04-02
• **License**: MIT
• **Discovered**: 2026-04-12
• **Skills found**: 11

Summary

Claude Code skills for GTM (Go-To-Market) engineering focused on AEO (AI Engine Optimization) and GEO (Generative Engine Optimization). 11 skills covering the full content marketing and SEO pipeline: keyword research, brand research, content research, content planning, content writing, AEO/GEO improvement, content auditing, backlink building, resource page creation, geo chart creation, and Reddit opportunity research. The improve-aeo-geo skill is standout -- a structured website audit workflow with a dual scoring model (50% foundational + 50% intelligence), 16 deterministic checks, 6 LLM-evaluated dimensions, and framework-specific fixes (Next.js, Nuxt, Astro, SvelteKit, etc.).

Assessment

HIGH VALUE for novel domain. AEO/GEO is an emerging discipline at the intersection of SEO and AI -- optimizing websites for AI agent discovery rather than just search engines. The improve-aeo-geo skill provides a rigorous audit methodology: discover stack -> audit existing state against 16 checks -> fix in priority order -> verify with target score (80+). The scoring model combining deterministic checks (pass/fail) with LLM-evaluated quality dimensions is a reusable assessment pattern. The 11 skills together form a complete content marketing methodology. Transferable to specializations/business/digital-marketing or specializations/business/aeo-geo.

Extraction Priority

• High
• Rationale: Novel domain (AEO/GEO) not represented in babysitter's process library. The structured audit methodology with dual scoring is directly transferable. The complete 11-skill GTM pipeline represents a comprehensive business domain workflow. The framework-specific fix approach (detecting Next.js vs Astro vs WordPress and applying targeted fixes) is a reusable pattern.

Processes

• **AEO/GEO Website Audit Process**: Baseline scoring -> discover tech stack -> audit 16 foundational checks -> audit 6 intelligence dimensions -> fix in priority order (blockers first) -> re-score -> target 80+. A multi-step audit with quantitative quality gate.
• **Content Marketing Pipeline**: Research keywords -> research brand -> plan content (GEO-optimized) -> write SEO/GEO content -> audit existing content -> build backlinks -> create resource pages. A complete GTM engineering workflow.
• **Reddit Opportunity Research**: Identify relevant Reddit communities -> analyze discussion patterns -> find content opportunities -> plan engagement strategy. A social media research methodology.
• **Framework-Specific Optimization**: Detect framework -> locate head management, content files, SEO plugins -> apply framework-specific fixes. A pattern-matching approach to cross-framework optimization.

Plugin Ideas

• **AEO/GEO Optimizer plugin**: Install.md-driven plugin for auditing and improving website AI-discoverability. Includes the 16-check foundational audit, 6-dimension intelligence scoring, and framework-specific fix generators. Integrates with aeo-audit.sh for baseline scoring.
• **Content Marketing Pipeline plugin**: Complete GTM engineering workflow as a babysitter marketplace plugin. 11 skills covering research -> planning -> writing -> auditing -> distribution.
• **Structured Data Generator plugin**: Plugin focused on generating JSON-LD, FAQPage, HowTo, and other structured data schemas that improve AI engine citation. Framework-aware with Next.js, Astro, WordPress adapters.

Patterns

• **Dual scoring model**: 50% deterministic checks (pass/fail, 80%+ pages must pass) + 50% LLM-evaluated quality dimensions (0-5 scale). Combines objective and subjective assessment.
• **Framework-specific fix routing**: Detect stack first, then apply targeted fixes per framework. Prevents generic advice that doesn't apply to the user's specific setup.
• **Priority-ordered fixing**: Blockers (Priority 1) first, then progressively lower priorities. Ensures the most impactful fixes happen before lower-impact ones.
• **Quantitative quality gate**: Target score (80+) as a concrete, measurable completion criterion. Removes subjectivity from "done" assessment.
• **Novel domain encoding**: AEO/GEO is a new discipline being codified as structured agent skills. Demonstrates how emerging domains can be rapidly encoded into agent-consumable formats.

Library Mapping

Plugin Marketplace Mapping