{
  "id": "workflow:video-content-production-cycle",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-content-types.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Video Content Production Cycle",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "bi-weekly",
    "complexity": "cross-team",
    "description": "Manages the script-to-publish pipeline for marketing video content —\ndeveloping video concepts aligned with content strategy, writing and\nreviewing scripts, coordinating filming or screen-capture sessions, managing\npost-production editing and motion graphics, optimizing videos for\nplatform-specific requirements across YouTube, social, and webinar formats,\nadding captions and metadata for discoverability, and scheduling publication\nwith promotional support. Produces video content briefs, production\ntimelines, and post-publish performance analyses. Excludes paid video\nadvertising and live streaming.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:video-content-production-cycle",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "org-unit:design-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}