displayName
User-Generated Content Program
workflowKind
operational
triggerType
scheduled
typicalCadence
weekly
complexity
cross-team
description
Manages programs that collect, curate, and amplify user-generated content —
designing UGC campaigns with clear participation incentives and brand
guidelines, monitoring submissions across social platforms and review sites,
managing rights acquisition and licensing workflows, curating high-quality
content for marketing reuse across ads and organic channels, building creator
community relationships, and measuring UGC impact on conversion rates and
brand sentiment. Produces UGC collection reports, rights management logs, and
content performance comparisons of UGC vs brand-produced assets. Excludes
influencer contracts and paid partnerships.