{
  "id": "workflow:tiktok-short-form-ad-cycle",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising-channels.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "TikTok Short-Form Ad Cycle",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "bi-weekly",
    "complexity": "cross-team",
    "description": "Produces and optimizes short-form video ad campaigns for TikTok —\nidentifying trending sounds, formats, and hashtag challenges for creative\ninspiration, producing native-feeling vertical video content optimized for\nthe For You Page algorithm, configuring Spark Ads to amplify organic creator\ncontent, managing TopView and in-feed placements, monitoring completion rates\nand engagement signals, and iterating creative rapidly to combat\nplatform-specific fatigue curves. Produces creative production briefs,\ntrend-alignment reports, and platform performance analytics. Excludes\nlong-form content and non-TikTok short-form platforms.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "org-unit:design-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}