{
  "id": "workflow:social-media-organic-management",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-content-types.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Social Media Organic Management",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "daily",
    "complexity": "single-team",
    "description": "Manages organic social media presence across platforms — planning and\nscheduling posts aligned with content pillars and brand voice, engaging with\ncommunity comments and mentions, monitoring social listening signals for\nbrand health and trend opportunities, adapting content format and tone per\nplatform norms, managing crisis response protocols for negative sentiment\nspikes, and reporting on organic reach, engagement rate, and follower growth\nby platform. Produces social content calendars, community engagement reports,\nand platform-specific strategy recommendations. Excludes paid social\nadvertising and influencer partnerships.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:social-media-organic-management",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "domain:community",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}