{
  "id": "workflow:seo-technical-audit",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-techniques.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "SEO Technical Audit",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "quarterly",
    "complexity": "cross-team",
    "description": "Conducts deep technical SEO audits beyond content optimization — diagnosing\ncrawlability issues through log file analysis, validating structured data\nmarkup against schema.org specifications, measuring Core Web Vitals\nperformance and identifying render-blocking resources, auditing hreflang\nimplementations for international SEO, evaluating JavaScript rendering\nimpacts on indexation, reviewing canonical tag correctness and redirect chain\nefficiency, and benchmarking site architecture depth against crawl budget\nconstraints. Produces technical SEO audit reports, prioritized fix backlogs,\nand Core Web Vitals improvement plans. Excludes content writing and link\nbuilding outreach.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:seo-technical-audit",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "role:implementer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "role:performance-profiler",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "role:tech-lead",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "skill-area:react-state-management",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "skill-area:serverless-cold-start-optimization",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "domain:web-development",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "responsibility:triage-incoming-issues",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "org-unit:frontend-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:seo-technical-audit",
      "to": "org-unit:engineering",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}