{
  "id": "workflow:seo-content-audit",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-growth-digital.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "SEO Content Audit",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "single-team",
    "description": "Audits website and content assets for search engine optimization\nhealth — analyzing keyword ranking positions, reviewing technical SEO\nissues like crawlability and structured data, evaluating content freshness\nand topical authority gaps, assessing backlink profile quality, and\nbenchmarking against competitor visibility. Produces prioritized\noptimization recommendations. Excludes content creation and link building.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:seo-content-audit",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:seo-content-audit",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:seo-content-audit",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:seo-content-audit",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:seo-content-audit",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:seo-content-audit",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:seo-content-audit",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:seo-content-audit",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:seo-content-audit",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:seo-content-audit",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}