{
  "id": "workflow:product-marketing-launch",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Product Marketing Launch",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "per-release",
    "complexity": "cross-team",
    "description": "Orchestrates the product marketing dimension of a launch — developing\npositioning and messaging frameworks, creating competitive battlecards,\nbuilding demo scripts and sales enablement decks, coordinating analyst\nbriefings, authoring launch blog posts and press materials, and arming\ncustomer-facing teams with talk tracks. Produces a launch readiness\npackage. Excludes engineering release coordination and product roadmap\ndecisions.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:product-marketing-launch",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:product-marketing-launch",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:product-marketing-launch",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:product-marketing-launch",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:product-marketing-launch",
      "to": "domain:sales",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:product-marketing-launch",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:product-marketing-launch",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:product-marketing-launch",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:product-marketing-launch",
      "to": "org-unit:product-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:product-marketing-launch",
      "to": "org-unit:sales-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}