{
  "id": "workflow:outbound-prospecting-cadence",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-sales-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Outbound Prospecting Cadence",
    "workflowKind": "operational",
    "triggerType": "continuous",
    "typicalCadence": "daily",
    "complexity": "single-team",
    "description": "Manages the outbound sales development motion — building targeted\nprospect lists from ICP criteria, crafting personalized multi-channel\nsequences (email, LinkedIn, phone), tracking open/reply/meeting-booked\nrates by sequence variant, A/B testing messaging and cadence timing,\nand analyzing response patterns to refine personas. Produces sequence\nperformance reports and prospect pipeline handoff metrics. Excludes\ndeal negotiation and closing.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:outbound-prospecting-cadence",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:outbound-prospecting-cadence",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:outbound-prospecting-cadence",
      "to": "domain:sales",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:outbound-prospecting-cadence",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:outbound-prospecting-cadence",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:outbound-prospecting-cadence",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:outbound-prospecting-cadence",
      "to": "org-unit:sales-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}