{
  "id": "workflow:media-coverage-analysis",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-pr-bi-km-pm.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Media Coverage Analysis",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "single-team",
    "description": "Analyzes media coverage and public narrative about the\norganization — tracking mention volume and sentiment trends, evaluating\nmessage penetration from recent announcements, benchmarking\nshare-of-voice against competitors, identifying emerging narrative\nthemes, and assessing journalist relationship health. Produces media\nintelligence report and PR strategy adjustments. Excludes media outreach\nexecution.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:media-coverage-analysis",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:media-coverage-analysis",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:media-coverage-analysis",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:media-coverage-analysis",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:media-coverage-analysis",
      "to": "domain:public-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:media-coverage-analysis",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:media-coverage-analysis",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:media-coverage-analysis",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:media-coverage-analysis",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:media-coverage-analysis",
      "to": "org-unit:business-intelligence-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}