{
  "id": "workflow:marketing-budget-allocation-review",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-techniques.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Marketing Budget Allocation Review",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Reviews and optimizes marketing budget allocation across channels and\nprograms — comparing channel ROI and incrementality test results, evaluating\ndiminishing returns curves by spend level, running scenario analyses for\nbudget reallocation, assessing new channel investment opportunities against\nportfolio risk, reconciling planned vs actual spend with variance\nexplanations, and aligning budget shifts with pipeline generation targets and\nseasonal demand patterns. Produces budget reallocation recommendations,\nchannel efficiency reports, and spend-to-pipeline forecasts. Excludes annual\nbudget planning and finance approvals.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "role:business-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "skill-area:market-research",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "responsibility:cost-optimization",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-budget-allocation-review",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}