{
  "id": "workflow:marketing-automation-platform-setup",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-setup.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Marketing Automation Platform Setup",
    "workflowKind": "development",
    "triggerType": "on-demand",
    "typicalCadence": "per-project",
    "complexity": "cross-team",
    "description": "Configures and operationalizes a marketing automation platform —\ndefining lead scoring models based on demographic and behavioral\nsignals, building nurture flow templates, establishing list hygiene\nand suppression rules, integrating CRM bi-directional sync, setting\nup email authentication (SPF/DKIM/DMARC), and creating reporting\ndashboards. Produces a configured MAP with documented scoring rules\nand flow logic. Excludes ongoing campaign execution.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "role:staff-engineer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "skill-area:observability-pipeline",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-automation-platform-setup",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}