{
  "id": "workflow:marketing-attribution-review",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Marketing Attribution Review",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Reviews the accuracy and completeness of marketing attribution models —\nvalidating UTM tagging consistency, analyzing multi-touch vs last-touch\nmodel divergence, auditing data pipeline integrity from ad platforms to\nCRM, and reconciling reported conversions against actual revenue. Produces\nattribution confidence scores and model adjustment recommendations.\nExcludes attribution model redesign.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:marketing-attribution-review",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "role:engineering-manager",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "skill-area:observability-pipeline",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "domain:business-intelligence",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-attribution-review",
      "to": "org-unit:business-intelligence-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}