displayName
Marketing Analytics Stack Setup
workflowKind
development
triggerType
on-demand
typicalCadence
per-project
complexity
cross-team
description
Establishes the marketing measurement infrastructure — designing UTM
taxonomy and naming conventions, configuring analytics dashboards for
channel and campaign performance, building attribution models
(first-touch, multi-touch, data-driven), setting up data pipelines
from ad platforms and CRM into a unified reporting layer, and defining
KPI thresholds and alerting rules. Produces documented analytics
architecture with validated data flows. Excludes ongoing reporting
and optimization.