{
  "id": "workflow:linkedin-sponsored-content-management",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising-channels.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "LinkedIn Sponsored Content Management",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "weekly",
    "complexity": "cross-team",
    "description": "Manages B2B advertising campaigns on LinkedIn — configuring account-based\ntargeting by company size, industry, seniority, and job function, setting up\nlead gen form campaigns with CRM integration, orchestrating sponsored content\nand InMail sequences for ABM programs, monitoring cost-per-lead against\npipeline value targets, and optimizing audience matched segments based on\nengagement scoring. Produces campaign performance dashboards, lead quality\nreports, and ABM account engagement scores. Excludes organic LinkedIn content\nand employee advocacy programs.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "role:business-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "skill-area:digital-advertising",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "responsibility:cost-optimization",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}