{
  "id": "workflow:lead-to-revenue-funnel-analysis",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-revops.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Lead-to-Revenue Funnel Analysis",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Analyzes the full lead-to-revenue funnel across marketing, sales\ndevelopment, and sales — measuring stage conversion rates\n(MQL-to-SQL, SQL-to-opportunity, opportunity-to-close), identifying\nbottleneck stages with degrading velocity, segmenting performance by\nsource/channel/segment, and benchmarking against historical cohorts.\nProduces funnel health report with specific stage-level improvement\nrecommendations. Excludes individual campaign optimization and\ndeal-level interventions.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "role:engineering-manager",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "skill-area:observability-pipeline",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "domain:revenue-operations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "domain:sales",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "responsibility:capacity-planning",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "org-unit:revenue-operations-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:lead-to-revenue-funnel-analysis",
      "to": "org-unit:sales-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}