{
  "id": "workflow:lead-nurture-sequence-optimization",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-funnel.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Lead Nurture Sequence Optimization",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "bi-weekly",
    "complexity": "cross-team",
    "description": "Optimizes mid-funnel email nurture sequences for lead conversion — mapping\ncontent to buyer journey stages and pain points, testing email cadence and\nspacing, reviewing lead scoring threshold effectiveness, analyzing sequence\ndrop-off points and engagement decay, personalizing content paths by segment\nand behavioral signals, and coordinating marketing-to-sales handoff timing\nbased on intent signals. Produces sequence performance dashboards, scoring\nmodel adjustment recommendations, and content gap analyses by funnel stage.\nExcludes initial lead capture and sales outreach sequences.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:lead-nurture-sequence-optimization",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}