{
  "id": "workflow:landing-page-optimization-cycle",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-growth-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Landing Page Optimization Cycle",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "bi-weekly",
    "complexity": "cross-team",
    "description": "Runs continuous optimization cycles on key landing pages -- analyzing\npage-level conversion rates segmented by traffic source, device type, and\ngeographic region, reviewing A/B and multivariate test results for headline\ncopy, hero imagery, CTA button placement, and form field configurations,\nevaluating page load performance metrics (LCP, CLS, FID) and their\ncorrelation with bounce rates, auditing mobile responsiveness and\ncross-browser rendering issues, benchmarking page performance against\ncompetitor landing experiences, and prioritizing the next round of\nexperiments based on estimated lift and implementation effort. Produces\noptimization cycle report and experiment queue. Excludes page design and\ndevelopment.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "skill-area:core-web-vitals",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "skill-area:eval-driven-development",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "domain:customer-experience",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:landing-page-optimization-cycle",
      "to": "org-unit:engineering",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}