{
  "id": "workflow:inside-sales-cadence-optimization",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-sales-motions.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Inside Sales Cadence Optimization",
    "workflowKind": "operational",
    "triggerType": "continuous",
    "typicalCadence": "weekly",
    "complexity": "single-team",
    "description": "Optimizes SDR/BDR outbound sequencing and engagement tactics — designing\nmulti-touch cadence structures with optimal spacing between email, phone,\nand LinkedIn touchpoints, analyzing call-block scheduling to maximize\nconnect rates by time zone and persona, A/B testing email template subject\nlines and body copy against reply-rate benchmarks, monitoring sequence step\ndrop-off rates to identify friction points, calibrating daily activity\nquotas against pipeline generation targets, and reviewing voicemail scripts\nand objection-handling frameworks. Produces cadence performance dashboards,\ntemplate effectiveness rankings, and activity-to-pipeline conversion\nreports. Excludes deal qualification and closing.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "role:business-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "skill-area:sales-methodology",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "domain:sales",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "org-unit:sales-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:inside-sales-cadence-optimization",
      "to": "org-unit:revenue-operations-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}