End-to-End Customer Journey Audit overview

Audits the complete customer journey from acquisition to retention -- mapping touchpoint performance across marketing campaigns, website/app conversion funnels, sales engagement sequences, onboarding flows, and post-purchase support interactions, analyzing drop-off rates and friction points at each journey stage, evaluating cross-channel attribution model accuracy, reviewing NPS and CSAT trends correlated with journey stage and customer segment, assessing personalization engine effectiveness across touchpoints, auditing data handoff integrity between marketing, sales, and customer success systems, and modeling customer lifetime value by acquisition cohort. Produces customer journey health map, friction point inventory, and cross-functional improvement priorities. Excludes campaign or feature development.