{
  "id": "workflow:email-marketing-campaign-cycle",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Email Marketing Campaign Cycle",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "weekly",
    "complexity": "cross-team",
    "description": "Manages the recurring email marketing execution cycle — building\naudience segments from behavioral and CRM data, designing A/B test\nvariants for subject lines and content, monitoring deliverability\nhealth indicators like bounce rates and spam complaints, analyzing\nopen/click/conversion metrics by segment, and refining send-time\noptimization. Produces campaign performance reports and segment\nrefinement recommendations. Excludes marketing automation platform\nadministration.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:email-marketing-campaign-cycle",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": [
    {
      "from": "stack-profile:email-marketing-platform",
      "to": "workflow:email-marketing-campaign-cycle",
      "kind": "follows_workflow"
    }
  ]
}