displayName
Display Retargeting Optimization
workflowKind
operational
triggerType
scheduled
typicalCadence
bi-weekly
complexity
single-team
description
Optimizes retargeting campaign performance — reviewing audience segment
recency windows, frequency capping thresholds, creative variant fatigue,
cross-device attribution accuracy, and suppression list hygiene.
Evaluates diminishing returns by audience tier and adjusts bid
multipliers accordingly. Produces audience refresh recommendations and
frequency cap adjustments. Excludes first-party data strategy and pixel
implementation.