{
  "id": "workflow:customer-segmentation-review",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-cx-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Customer Segmentation Review",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "quarterly",
    "complexity": "cross-team",
    "description": "Reviews and refreshes customer segmentation models to ensure they accurately\nrepresent behavioral and value-based groupings -- re-running clustering\nalgorithms on updated usage, engagement, and revenue data, validating\nsegment stability by comparing current assignments against prior period\nsegments, assessing segment actionability by measuring whether\ndifferentiated strategies produce statistically different outcomes across\nsegments, reviewing persona documentation for alignment with quantitative\nsegment profiles, evaluating segment-specific churn and expansion rates to\nvalidate predictive power, testing new segmentation dimensions (product\nusage patterns, support interaction frequency, feature adoption velocity)\nfor incremental explanatory value, and reconciling segment definitions\nacross marketing, sales, and customer success teams. Produces segmentation\nrefresh report, persona alignment assessment, and segment performance\ncomparison. Excludes campaign design.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:customer-segmentation-review",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "role:engineering-manager",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "skill-area:data-quality",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "skill-area:domain-driven-design",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "domain:customer-experience",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "domain:customer-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "responsibility:cost-optimization",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "org-unit:customer-success",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:customer-segmentation-review",
      "to": "org-unit:support-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}