{
  "id": "workflow:customer-renewal-management",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-sales-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Customer Renewal Management",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Manages the customer renewal pipeline — monitoring upcoming renewals\nby cohort, scoring churn risk based on product usage and engagement\nsignals, identifying upsell and expansion opportunities, coordinating\nrenewal pricing with deal desk, and tracking renewal execution against\ntargets. Produces renewal forecast updates and at-risk account\nintervention plans. Excludes new business acquisition and customer\nsuccess program design.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:customer-renewal-management",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "role:engineering-manager",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "domain:sales",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "domain:customer-experience",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "domain:customer-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "responsibility:capacity-planning",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "org-unit:sales-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:customer-renewal-management",
      "to": "org-unit:customer-success",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}