{
  "id": "workflow:conversion-funnel-optimization",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-growth-digital.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Conversion Funnel Optimization",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "bi-weekly",
    "complexity": "cross-team",
    "description": "Analyzes and optimizes conversion funnels across acquisition\nchannels — identifying drop-off points through behavioral analytics,\nreviewing A/B test results, evaluating page load performance impact on\nconversions, mapping user journey friction points, and prioritizing\nexperiments for the next optimization sprint. Produces funnel performance\nreport and experiment backlog. Excludes experiment implementation.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "skill-area:observability-pipeline",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "domain:customer-experience",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:conversion-funnel-optimization",
      "to": "org-unit:product-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": [
    {
      "from": "stack-profile:community-marketplace",
      "to": "workflow:conversion-funnel-optimization",
      "kind": "follows_workflow"
    }
  ]
}