{
  "id": "workflow:content-performance-analysis",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-content-ops.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Content Performance Analysis",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Analyses the effectiveness of published content across channels — measuring\npage views, time-on-page, bounce rate, conversion attribution, social\nshares, and SEO ranking changes per asset; segmenting by funnel stage,\npersona, and content type; identifying top performers and underperformers;\nand recommending refresh, repurpose, or retire actions. Produces a content\nperformance scorecard. Excludes content rewriting.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:content-performance-analysis",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:content-performance-analysis",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:content-performance-analysis",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:content-performance-analysis",
      "to": "skill-area:observability-pipeline",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:content-performance-analysis",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:content-performance-analysis",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:content-performance-analysis",
      "to": "domain:business-intelligence",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:content-performance-analysis",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:content-performance-analysis",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:content-performance-analysis",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}