{
  "id": "workflow:competitive-displacement-playbook",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-sales-motions.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Competitive Displacement Playbook",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Develops and executes competitive displacement campaigns targeting accounts\non competitor platforms — maintaining competitive intelligence on feature\ngaps, pricing vulnerabilities, and customer dissatisfaction signals,\ncreating battle cards with objection-handling frameworks for each major\ncompetitor, designing switch-campaign messaging that addresses migration\nanxiety and total cost of ownership, coordinating technical migration\nsupport including data portability assessments and parallel-run planning,\nbuilding ROI calculators calibrated to competitive switching scenarios,\ntracking displacement campaign pipeline separately with competitor-specific\nwin/loss analysis, and feeding field intelligence back into product roadmap\nprioritization. Produces competitive battle card updates, displacement\ncampaign performance reports, and migration playbook documentation.\nExcludes product development and pricing changes.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "skill-area:sales-methodology",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "skill-area:market-research",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "domain:sales",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "responsibility:vendor-evaluation",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "org-unit:sales-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:competitive-displacement-playbook",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}