{
  "id": "workflow:campaign-launch",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Campaign Launch",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "per-campaign",
    "complexity": "cross-team",
    "description": "Orchestrates the end-to-end launch of a marketing campaign — coordinating\ncreative asset delivery, channel activation, audience targeting validation,\nbudget allocation, legal sign-off, and go-live timing across email, paid,\nsocial, and content channels. Produces a launch checklist and post-launch\nmonitoring plan. Excludes long-term performance optimization.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:campaign-launch",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:campaign-launch",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:campaign-launch",
      "to": "role:engineering-manager",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:campaign-launch",
      "to": "skill-area:observability-pipeline",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:campaign-launch",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:campaign-launch",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:campaign-launch",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:campaign-launch",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:campaign-launch",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:campaign-launch",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": [
    {
      "from": "stack-profile:email-marketing-platform",
      "to": "workflow:campaign-launch",
      "kind": "follows_workflow"
    }
  ]
}