Business Case Development overview

Develops business cases for strategic initiatives and investment decisions -- conducting market sizing and competitive landscape analysis, building cost-benefit models with sensitivity analysis across optimistic, base, and pessimistic scenarios, calculating ROI, NPV, IRR, and payback period for proposed investments, identifying and quantifying risks with probability-weighted impact adjustments, gathering stakeholder input on strategic alignment and organizational readiness, and preparing executive-ready pitch decks with recommendation and alternatives analysis. Produces business case document, financial model, and stakeholder presentation. Excludes execution planning and budget allocation.