{
  "id": "workflow:brand-campaign-launch",
  "_kind": "Workflow",
  "_file": "domain/workflows/workflows-business.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Brand Campaign Launch",
    "description": "On-demand cross-team operational workflow that takes a brand or marketing campaign\nfrom strategy brief through live execution and post-launch measurement. The marketing\nstrategist and creative director align on objectives, audience, messaging, and channel\nmix before briefing the creative team. Brand managers oversee asset production,\nensuring every deliverable meets identity guidelines. Legal and compliance review\ncopy and claims. Launch timelines are coordinated across paid, owned, and earned\nchannels. Post-launch, performance data is collected against defined KPIs and a\nretrospective captures learnings to improve future campaign efficiency and impact.\n",
    "workflowKind": "operational",
    "triggerType": "on-demand",
    "typicalCadence": "per-campaign",
    "complexity": "complex"
  },
  "outgoingEdges": [
    {
      "from": "workflow:brand-campaign-launch",
      "to": "role:marketing-strategist",
      "kind": "involves_role"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "role:brand-manager",
      "kind": "involves_role"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "role:creative-director",
      "kind": "involves_role"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "role:marketing-manager",
      "kind": "involves_role"
    },
    {
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      "to": "role:content-strategist",
      "kind": "involves_role"
    },
    {
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      "to": "role:legal-advisor",
      "kind": "involves_role"
    },
    {
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      "to": "domain:marketing",
      "kind": "applies_to_domain"
    },
    {
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      "to": "domain:digital-marketing",
      "kind": "applies_to_domain"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "domain:advertising",
      "kind": "applies_to_domain"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "responsibility:brand-management",
      "kind": "triggers_responsibility"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "responsibility:content-creation",
      "kind": "triggers_responsibility"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "responsibility:market-research",
      "kind": "triggers_responsibility"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "responsibility:metric-definition",
      "kind": "triggers_responsibility"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "responsibility:stakeholder-communication",
      "kind": "triggers_responsibility"
    }
  ],
  "incomingEdges": [
    {
      "from": "lib-agent:marketing--ab-testing-specialist",
      "to": "workflow:brand-campaign-launch",
      "kind": "lib_implements_workflow",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--brand-strategist",
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      "kind": "lib_implements_workflow",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--campaign-strategist",
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      "kind": "lib_implements_workflow",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--competitive-intelligence-analyst",
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      "attributes": {
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      }
    },
    {
      "from": "lib-agent:marketing--consumer-insights-specialist",
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      "kind": "lib_implements_workflow",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--content-marketing-strategist",
      "to": "workflow:brand-campaign-launch",
      "kind": "lib_implements_workflow",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--creative-director",
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      }
    },
    {
      "from": "lib-agent:marketing--digital-marketing-manager",
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    },
    {
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    {
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    },
    {
      "from": "lib-agent:marketing--media-planning-expert",
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    {
      "from": "lib-agent:marketing--seo-expert",
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    },
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    {
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}