{
  "id": "workflow:brand-audit",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Brand Audit",
    "workflowKind": "governance",
    "triggerType": "scheduled",
    "typicalCadence": "quarterly",
    "complexity": "cross-team",
    "description": "Evaluates brand consistency across all customer touchpoints — reviewing\nvisual identity adherence, messaging alignment, tone-of-voice compliance,\ncompetitive positioning, and brand perception metrics from surveys and\nsocial listening. Produces a brand health scorecard and remediation\nrecommendations. Excludes creative redesign work.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:brand-audit",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:brand-audit",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:brand-audit",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:brand-audit",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:brand-audit",
      "to": "domain:public-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:brand-audit",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:brand-audit",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:brand-audit",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:brand-audit",
      "to": "org-unit:product-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}