II.
Workflow overview
Reference · liveworkflow:ad-tech-stack-setup
Ad Tech Stack Setup overview
Establishes the advertising technology foundation — implementing tracking pixels across web properties, configuring server-side conversion APIs, setting up cross-platform attribution, validating data flow from ad platforms through to CRM, and establishing conversion event taxonomies. Produces a verified tech stack with documented data flows and testing procedures. Excludes ongoing campaign management and media buying.
Attributes
displayName
Ad Tech Stack Setup
workflowKind
development
triggerType
on-demand
typicalCadence
per-project
complexity
cross-team
description
Establishes the advertising technology foundation — implementing tracking
pixels across web properties, configuring server-side conversion APIs,
setting up cross-platform attribution, validating data flow from ad
platforms through to CRM, and establishing conversion event taxonomies.
Produces a verified tech stack with documented data flows and testing
procedures. Excludes ongoing campaign management and media buying.
Outgoing edges
applies_to_domain2
- domain:advertising·DomainAdvertising
- domain:digital-marketing·DomainDigital Marketing
involves_role3
- role:staff-engineer·RoleStaff Engineer
- role:data-scientist·RoleData Scientist
- role:planner·RolePlanner
performed_by_org_unit2
- org-unit:advertising-team·OrgUnitAdvertising Team
- org-unit:analytics-team·OrgUnitAnalytics Team
requires_skill_area2
- skill-area:observability-pipeline·SkillAreaObservability Pipeline
- skill-area:python-data-pipelines·SkillAreaPython Data Pipelines
triggers_responsibility2
- responsibility:review-architecture-changes·ResponsibilityReview architecture changes
- responsibility:data-quality-monitoring·ResponsibilityData quality monitoring
Incoming edges
follows_workflow1
- stack-profile:adtech-real-time-bidding·StackProfileAdTech Real-Time Bidding Stack (Go, Redis, Kafka, ClickHouse, Prometheus)