displayName
Ad Fraud Detection Setup
workflowKind
security
triggerType
on-demand
typicalCadence
per-project
complexity
cross-team
description
Establishes ad fraud prevention and invalid traffic detection
capabilities — evaluating and integrating verification vendors,
configuring bot detection rules, setting up invalid traffic filtering
at the pre-bid and post-bid stages, establishing anomaly detection
thresholds for click and impression patterns, and defining escalation
procedures for suspected fraud. Produces fraud detection rulebook and
monitoring dashboards. Excludes ongoing media optimization.