{
  "id": "workflow:ad-creative-production-cycle",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Ad Creative Production Cycle",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "per-campaign",
    "complexity": "cross-team",
    "description": "Manages the end-to-end creative production pipeline for advertising —\nfrom creative brief intake and concept development through design\niteration, copywriting, format adaptation across channels, A/B variant\ncreation, stakeholder approval routing, and asset handoff to ad\nplatforms. Produces approved creative packages with platform-specific\nspecifications. Excludes media planning and campaign setup.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "org-unit:design-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}